The #SHOPSMALLHAWAII campaign brings attention to the importance of our family, friends & neighbors who are small business owners in Hawaii. They give home a sense of community, & contribute to our local economy in many ways. Initiated by American Express & now adopted by many communities and governments, the #SHOP SMALLHAWAII campaign is a local, year-round celebration of small business owners in the state of Hawaii.


What is Small Business Saturday?

Small Business Saturday is an American shopping holiday on the Saturday after Thanksgiving (November 30th). It is a counterpart to Black Friday & Cyber Monday, which highlight big box retails & online shopping respectively. Small Business Saturday encourages holiday shoppers to patronize locally owned brick & mortar businesses. It is part of an ongoing national/local Shop Small campaign.